Old Navy Goes "Yoga-ing"
If you think yoga classes are expensive, don't even think about shopping for yoga clothes in a cutesy retail boutique store! Some of the big-name yoga brands can charge close to $100 for a pair of yoga pants. With this in mind, mass retailer Old Navy recently launched a line of affordable yoga clothes, and is marketing the line with signs in their stores that say, "Our guru thinks you're lulu if you spend $90 on yoga pants." (Lulu? Is that an abbreviation for looney, or are they referencing our friends at Lululemon?)

Photo courtesy of YogaDork.com
It seems like a sound strategy in these economic times. What do you think? (And can any of you speak to the quality of the Old Navy yoga line?)




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Comments
I love this for several reasons. It's funny, fun, and forged for the frugal.
Posted by: Marcia Camino | March 26, 2009 10:11 AM
This is great!!! I hope they carry a men's line!!!
Anyway to communicate to them how important it is for the yoga community that they follow ethical and sustainable business practices in the creation of this clothes? Maybe Yoga Journal can do that (c:
Blessings to you and yours,
Rafa
OmBliss Tantra Kriya Yoga Workshops and Retreats
Visit us at www.OmBliss.com
Posted by: OmBliss Tantra Kriya Yoga | March 26, 2009 03:16 PM
My sister got me 3 pairs of Old Navy yoga pants for Christmas. They are awesome.
Posted by: Sara | March 26, 2009 05:10 PM
I LOVE old navy's yoga clothes. They're not new though, I've been buying them for years. Their pants are awesome; they don't shrink are stretchy enough that they're pants and not leggings.
Posted by: Martha Alexander | March 26, 2009 07:49 PM
Perhaps the $90 is not in every yogi's budget--however, they last and are expensive because the company cares about human rights and sustainable practices. Though your Old Navy gear may not cost much, it is also manufactured in a developing nation where the workers are not usually paid living wages and the company does not prioritize the health and rights and future of the workers.
Sometimes you pay more because as a consumer you use the power of the purse to encourage thoughtful consumerism. With such a move toward sustainable agriculture, fair trade products, etc., it is companies like lululemnon that promote social awareness and allow consumers to purchase products that they can be proud to wear. Clothing can only cost pennies when the people manufacturing it are paid less than pennies.
Posted by: Alexa | March 26, 2009 08:04 PM
For the record, almost all of Lululemon's clothing is manufactured in developing nations as well! China, India, and Tawain are all countries in which Lululemon's clothing is made. Notice that the labels on their clothing only state that the item was "designed" (not "manufactured") in Canada. So if both Old Navy and Lululemon's clothing is manufactured overseas, what's up with the price diff, people?
My vote is to not support big corporations like Old Navy and Lululemon at all. Why not put your yoga clothing money toward your local yoga studio or an independently-owned yoga store instead?
Posted by: Stephanie | March 26, 2009 10:48 PM
Alexa, according to the little bit of info in the FAQs on lululemon's site (http://www.lululemon.com/about/faq) they DO manufacture in developing countries. Old Navy/Gap has a large section about their social responsibility programs, including their manufacturing practices (http://www.gapinc.com/public/SocialResponsibility/sr_fac_wwf.shtml).
How can you be so sure one is more 'thoughtful' than the other?
Posted by: misha | March 26, 2009 11:10 PM
Oh my gosh! Hmm...sounds like a little play on words to me! It's great they are bringing more affordable yoga clothing to the market but I still think a nice pair of yoga pants are a great investment.
Posted by: Courtney (The Hungry Yogini) | March 27, 2009 03:59 PM
I realize there are costs associated with making nice, long lasting yoga wear; however, I've yet to see anything that appears to be worth $90, especially when you see they are outsourced to other countries like China.
Hard Tail is made in the USA and makes a nice pant for about $50, still high, but within my reach 'occassionally' when I want to treat myself. Personally, I don't like the Lululemon fabrics and have found most Old Navy products to be inferior both in quality and wear. sorry.
Posted by: pam | April 9, 2009 02:57 AM
as far as the yoga mats go...i just got back from a class and used mine for the first time, and it sucked! I was slipping and sliding all over I had to use one of the gym mats! not impressed...
Posted by: Amber | April 14, 2009 02:26 AM