F--- Yoga
Yes, you read it right. You can buy t-shirts, flip flops, a yoga mat, and even a snowboard decorated with the phrase "f--- yoga." Barnaby Harris, founder of f---yoga.com, writes, " It started as a joke. My ex-wife was extremely passionate about her yoga practice. As a gag for her birthday I made each of us a f--- yoga t-shirt. She refused to wear hers. I wore mine for thirty-nine straight days and was stopped everywhere I went. A write up in The New York Observer and a photo in GQ Magazine got it rolling. " What do you make of it? Have you seen this merchandise before?






Comments
Why do you advertise this site by a guy who mocks his wife and puts profanity on shirts?
Posted by: Yogaman | February 23, 2008 06:58 AM
Duh, still having trouble finding www.f---you.com as keyboarded. Oh.
After getting over that I enjoyed Antonia Richmond's article from SF Chronicle, 01-08-06 (06!?).
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/01/08/LVGKRGGFQM1.DTL
"Yoga in the U.S." now includes cultural and brand dimensions so if you're attached to diminishing cultures, decrying commercialization or offending for a cause, you've got a t-shirt--- $35 retail, I believe.
Posted by: slpete42 | February 23, 2008 05:53 PM
Smith Jared wears one in an episode of Sex and the City!
Posted by: Chanelle | February 24, 2008 12:28 AM
If someone showed up to yoga class wearing this t-shirt, I would be offended.
Posted by: Lucy DiFranco | February 25, 2008 01:35 AM
That's fabulous! I would totally sport this gear, especially while doing yoga in Central Park when the weather warms up in NYC. It's fun to get reactions out of people, and I'm sure it's a great conversation piece.
Posted by: SuzyMae | February 25, 2008 03:04 PM
i think the "message" goes past those who take it seriously.
ITS A JOKE lighten up your self,dont battle things, roll with the punches and become an acrobat
Posted by: peter dufovic | February 26, 2008 11:20 AM
Thanks for the article from SF Chronicle -- very interesting!
Posted by: Misty | February 26, 2008 11:04 PM
This reminds me so much about the Dalai Lama's response to the blowing up of the Bamiyan Buddhas in Afghanistan. He approached the situation with compassion and the understanding of impermanence. Now I'm certainly not say I would prance around in these shirts, but I think there is an understanding not to take it too seriously.
Posted by: Wes | March 3, 2008 04:17 PM
In contrast to the 'Love Guru,' which I find very funny, I think this is in poor taste, largely due to the profanity, even if it WAS a joke from a man to his wife. (Yogaman makes a good point. This guy mocks his wife by continually wearing the shirt? Ick).
Posted by: Pam | June 4, 2008 02:24 AM