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Would You Like to Buy Some Girl Scout Cookies?

When I was a kid, I was involved in pretty much every activity you can think of—I was in service clubs and honor societies,I took danced and violin lessons, I played volleyball and girl scouted. All of these activities kept me busy, but it always seemed like I spent more time going door-to-door selling cookies or standing in a deserted parking lot with a water hose and a magic marker CAR WASH sign than I did actually participating in the activities themselves. Needless to say, by the time I had graduated from high school, I had perfected the art of guilt trips and puppy dog eyes. "Are you SURE you don't need a box of Tagalongs? It's only $2.50!" It was for a good cause, after all.

Any time I had to participate in a fund-raiser, I promised myself I was going to work hard in school and get a decent job so I'd never have to beg people for money again. And then I became a yoga teacher. . .

Recently, I've found myself grasping at straws to draw students out of the woodworks and into my class. I've made countless phone calls and hung flyers. I've even resorted to begging my co-workers to tell people they know about my class. None of these things have been effective and I'm beginning to feel a lot like I did when I was 10 years old, pleading with my dad to take a box of 50 candy bars to work with him so that maybe, just maybe, my class at school could win the ultimate prize—a pizza party.

Am I trying too hard? I'm beginning to think I need to approach my "business" the same way I approach my yoga classes. Maybe I shouldn't yank on my yoga strap with all my might to force my forehead to my knee whether my hamstrings likes it or not. Instead of the phone calls, flyers, and the puppy dog eyes I've become oh-so-good at, maybe I should just teach the students who show up and let itall unfold organically.

Nah. That'll never work. Maybe I should take out an ad in Yoga Journal.

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Comments

No matter the business, it is hard to find balance between organic growth and active promotion - I'm with you.

One suggestion: Maybe shift your targeted audience till you get more established and maybe simultaneously also do karma yoga by offering free classes at, say, a senior center or a breast-cancer clinic or a bereavement group? I found yoga immensely helpful both mentally and physically in getting through breast-cancer treatment, and I think more sister survivors would try it if it were free and on-site ... and then they might continue as paying students. I love your blog, by the way. Good luck!

I too am a neophyte yoga teacher, and am going through the same dilemma. We send emails to the studio's mailing list, but how to attract new students? I'll be interested to see how things go for you and if I come up with any great ideas I will post them to you. Good luck!

It can take a while to build a class. What has worked for me: advertise with flyers, emails, let as many people know as you can. Then commit to showing up each week. Commit to a certain time period, like six months, then let go of frustration and disapointment, knwoing you are going to show up each week for that period of time. Consider it part of your practice. Stay and do your practice if nobody shows. Just keep showing up week after week. As you think about your class, envision it filled with happy people. Just keep going, one class at a time, knowing things will unfold as they should. Give it time.

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