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A Marketing Plan

I have disappointing news. After last week’s impressive, record-breaking class (a whopping three students), this week not a single one of them made it back.

As I sat in the empty studio hoping someone—anyone—would open the door and come in, I couldn’t help but wonder if I’m doing something wrong. I reminded myself that when I miss a class it has nothing to do with my teacher. Sometimes I just don’t feel like it, or I have something else to do. But it’s hard as a new teacher, not to take things personally.

I’m a little hesitant to admit this, but when I left the studio, yoga mat in hand, I walked down the street into a shoe store and bought a new pair of boots to make myself feel better—at least they were on sale and vegan. (That’ better than drowning my sorrows in ice cream, right?)

Then, as I was walking back to my car strategizing about how to best avoid rush-hour traffic, I had an idea. If I want to get teenagers to come to my class, I have to get as many as I possibly can to try it out—just once. Then, at least a few of them will fall in love with it and come back . . . and that should give the class the momentum it needs to be successful. Regardless, I decided if I ever have another empty studio, it won’t be because I didn’t try.

So when I got home, I put my journalism skills to work and found all the email addresses and phone numbers available online for youth organizations in the neighborhood, and I devised several letters to introduce myself and the class.

In my letters to coaches, I emphasized how yoga was great for preventing injuries. In letters to Girl and Boy Scout leaders, I talked about how a yoga workshop is a great way to build community and earn a health and fitness badge in the process. For school counselors and PTA groups, I talked about the stress-reduction benefits.

I don’t know if any of these people will take me up on my offer for a free class or not, but it ended up being a therapeutic exercise for me. It reminded why I wanted to do this in the first place: I really do believe yoga can make young lives a lot calmer, a lot healthier, and a lot happier.

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Comments

Whether you were bummed or not, I find it hard to resist cute, vegan shoes that are on sale ;)

I think you did the right thing in terms of marketing. New classes are consistently known to be slow going, mostly because of not knowing much about the teacher. I have no doubt that things will start to pick up.

Don't give up. You'll do it.

read Laura Day's 'Practical Intuition for Sucess'. This book helps people to use their intuition to grow sucessful careers and biz.

Good Luck and don't give up

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