I'm a bit of a yoga snob. Can't help it. That's mostly because yoga has come to represent much more to me than simply a fitness regimen. But sometimes I want to lift weights, speed walk on the treadmill, and crunch my abs on a fancy machine. So, yes, I have a gym membership at Equinox.

One of the reasons I picked the slick gym, is their yoga program (part of what the company has called their "aggressive yoga strategy"). Subsequently, it is one of the few chains that take yoga seriously with well-trained teachers and separate yoga studios equipped with props and pleasant lighting. In fact, just this week, I took an interesting "Iyengar Flow" class that had all the rigors of alignment, and just the right amount of vinyasa (and sweat) to satisfy fitness nuts.

Yet, I also stumbled upon this very strange Equinox ad campaign. All I'll say is this: it's called Fantasy Yoga and while the guy is ripped in all the right places, someone should really tell him to straighten his arms in Urdhva Dhanurasana. I'll leave any other commentary to you.