Los Angeles: Fantasy Gym Yoga?
I'm a bit of a yoga snob. Can't help it. That's mostly because yoga has come to represent much more to me than simply a fitness regimen. But sometimes I want to lift weights, speed walk on the treadmill, and crunch my abs on a fancy machine. So, yes, I have a gym membership at Equinox.
One of the reasons I picked the slick gym, is their yoga program (part of what the company has called their "aggressive yoga strategy"). Subsequently, it is one of the few chains that take yoga seriously with well-trained teachers and separate yoga studios equipped with props and pleasant lighting. In fact, just this week, I took an interesting "Iyengar Flow" class that had all the rigors of alignment, and just the right amount of vinyasa (and sweat) to satisfy fitness nuts.
Yet, I also stumbled upon this very strange Equinox ad campaign. All I'll say is this: it's called Fantasy Yoga and while the guy is ripped in all the right places, someone should really tell him to straighten his arms in Urdhva Dhanurasana. I'll leave any other commentary to you.
yogajournal.com
vegetariantimes.com
backpacker.com
optimumwellness.com
wholefoodsmarket.com
betternutrition.com
Comments
More freaks from the LA pretty boy/girl/Paris Hiltonl culture.
Posted by: Sharon | April 12, 2008 10:21 PM
Wow! That is some weird stuff that has very little to do with yoga. What do a bunch of oversexed ladies who look like Marie Antoinette have to do with a practice that leads me to spiritual freedom? It is a slick, flashy ad with no substance.
Posted by: Dotty | April 15, 2008 3:33 PM
From what I've seen, doing yoga makes a guy less attractive to yoginis, not more attractive.
Posted by: Roger Curtiss | April 17, 2008 6:23 PM
Really Roger? I don't agree. I'd be curious to know what other yoginis out there think.
Posted by: Stacie | April 18, 2008 10:12 PM
Yoginis LOVE yoga guys. (That's where most of us go looking for boyfriends). And there is a shortage. So, if you are a single guy into yoga, the odds are stacked in your favor!
Posted by: karen | April 25, 2008 7:18 AM